Praisal is an off-market residential listing marketplace, where owners can create a listing for free and buyers can digitally ring their doorbell to express an interest in the property.

Business challenge

Praisal needed to connect with its users monthly to update them on the total number of digital rings, the views their property accumulated, and distribute leads to property professionals. Praisal decided to leverage SMS technology, as it had the highest open rates when compared to other mediums, and the lowest barrier to entry across all potential users.

The solution

Upon market research, BNS Group was selected as the SMS enterprise software platform for Praisal using SINCH for global SMS delivery. In addition to 35 years’ experience and an outstanding market leading solution, BNS Group invested time to understand the needs of Praisal and develop a unique solution that would scale with the business. When compared to competitors, many simply offered SaaS products, without integration management. For a young start-up with limited budget and technology experience, BNS Group translated difficult concepts into simple easy to understand solutions and worked collaboratively with Praisal developers to arrive at a joint outcome

BNS advised Praisal to leverage Amazon Web Services (AWS) as the cloud provider to support the solution. BNS had recently migrated their technology solution to AWS infrastructure and immediately found synergies that would reduce Praisal technical development debt.

“SMS was the surest way to connect regularly with our users. BNS Group understood what we were after and just made it work!” Sean Pereira, Director Praisal.

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