Enterprise SMS - Simple SMS broadcast capability
BNS added this feature to its enterprise SMS Gateway software during the Covid-19 pandemic to allow customers to rapidly initiate ad hoc SMS broadcasts to customers, contractors and staff using a simple text file containing a list of mobile numbers.
Consequences of the pandemic – a significant number of people have lost their jobs and their work email address.
It is important for all businesses to communicate with their customers using their mobiles in addition to email as they generally do not change their mobile numbers.
Email is not guaranteed to reach a customer but mobile SMS text messages generally do reach them and they usually read them within 10 minutes.