Enterprise SMS - Simple SMS broadcast capability
BNS added this feature to its enterprise SMS Gateway software during the Covid-19 pandemic to allow customers to rapidly initiate ad hoc SMS broadcasts to customers, contractors, and staff using a simple text file containing a list of mobile numbers.
Consequences of the pandemic – many people have lost their jobs and work email addresses.
All businesses need to communicate with their customers using their mobiles in addition to email as they generally do not change their mobile numbers.
Email is not guaranteed to reach a customer, but mobile SMS text messages generally reach them, and they usually read them within 10 minutes.